Why Do I Need To Know This?

Ever meet a person who is intensely curious and loves to learn, but in school was a rebel and struggled with academics?

Strange contradiction right? Do you remember that teacher-infuriating question they were always asking?

Why do I need to know this?

Industrial education is pretty bad at answering this question to the satisfaction of the class clown, and the human brain asks the same question every time it’s confronted with new information.

The more complicated the information – the better the answer needs to be, but most of the time we don’t even bother to answer the question before launching into a complicated explanation.

Then we wonder why nobody seems to want to listen.

Nobody has time to learn everything. Most of our day is spent ignoring the irrelevant. The first step to successfully educating somebody on something important is making sure it’s relevant to them – and second helping them see why.

Like the class clown who goes on to launch a billion dollar business after school – you’ll find most people are eager to learn something – if they understand why they need it.